Every adult entertainment company that produces or exploits content, or operates under a brand name is in the business of exploiting intellectual property rights. In fact, it would be accurate to say that the principal product of the adult entertainment industry is intellectual property. Because of this fact, I have always strongly encouraged my adult business clients to think of themselves not only as providers of erotic entertainment, but also as business persons who create and exploit a special form of property recognized by the law, that is called “intellectual property” or sometimes, “intangible property.” A fundamental part of the process of any such creation or exploitation of intellectual property, however, is the acquisition of the intellectual property rights in the first place. And that is most often accomplished through the proper use of welldrafted intellectual property rights acquisition agreements.